Litmos began as a small tech start-up company in Auckland, NZ. Today it is the world’s most user-friendly Learning Management System, and owned by US Tech giant, Callidus.  I created the initial logo/icon, stationery and various other collateral. The brand needed to break the mould of the LMS world, and be more friendly and easy to use. I created Lenny the Litmos learning mascot. He has since been tweaked by Callidus but continues to represent Litmos. Lenny has been brought to life in various applications, from breath mints to cuddly soft toys. 2008