pH (Progressive Health) Clinic is a new holistic health practice in Manly, NSW, Australia. It incorporates alternative therapies to relieve, restore and retrain the body to optimal health. Nicola, the owner, wanted to create a brand that would feel happy and welcoming as well as clean, calm and nurturing.
When looking into alternative medicine, I came across alchemy symbols. The final pH Clinic mark is my contemporary take on the alchemy symbol for ‘purify’. It embodies everything PH Clinic is about, and puts a smile on your face. Two other secondary alchemy symbols also felt relevant to the brand. The colour inspiration was naturally from the pH Scale, using a soft ‘neutral’ green as the core colour.
The branding rollout included stationery, store signage, sandwich boards, brochures, vouchers and posters.
2015 – Ongoing