LUPCHOO / Auckland, New Zealand
Lupchoo nitro cold brew coffee is a boutique coffee brewer in Auckland, New Zealand. Lupchoo was started by Nicole Fougere, a health conscious avid coffee drinker who decided she wanted to drink a coffee that was as pure, smooth and as free of nasties as possible. Lupchoo cold brew is made with love. Pure filtered water is mixed with quality sustainably sourced coffee and brewed over a long period of time, then infused with nitrogen. This results in a smooth, cool, creamy coffee that will satisfy without any nasties.
2019 - ONGOING
Lupchoo is an umbrella brand for Nicole to potentially add to in the future. The word 'Lupchoo' is a word that had been in her vernacular for years, meaning 'love you'. This idea of loving your body enough to only want to put good pure things in, stuck with me, as well as the playfulness of the word lupchoo. I found a suitable rounded friendly font to work with, and split the two parts of the word with a small rounded heart. The heart represents how much love is put into making these small batches of liquid gold. It also reflects the friendly, happy nature of the founder herself. After all a small piece of her goes into every keg of lupchoo nitro cold brew made.
Each part of the branding had to reflect the loving nature of Lupchoo.
Each keg of Lupchoo Cold Brew is made carefully, with a brewing time of roughly 20 hours or more.
It is then sold usually by subscription to workplaces or various venues around Auckland. ‘Made with Love’ labels
were designed to be placed onto each keg with the details of how long and when the batch was made.
Nicole, the founder also likes to attend boutique food markets every now and then around Auckland, so some
fun and friendly merchandise was designed for her to represent the brand in.
“Amanda is amazing at coming up with fresh, new and super cool designs. We’ve used her for other projects and her turnaround time is so fast and I (personally) find her pricing really reasonable and totally worth getting the super expert touch. Her designs have meant we’ve had to raise the bar on the product we’re offering!”
Nicole Fougere / FOUNDER