DIME SPORTS GROUP
Dime Sports Group is a next-generation sports management agency pioneering a unique and purpose-led approach to athlete representation.
Shaking things up, this set of young experienced professionals believe players deserve more at the end of their careers than what is currently available to them. Dime being the master brand is starting with sports management but intends to expand into other industries. The branding needed to represent the experience and expertise of the Founders, feel sporty and dynamic yet still fresh and modern.
MAY 2022 - ONGOING
The brandmark design was based on the concept of ‘returns’. What you invest as a player will be returned to you at the end of your career. Custom designed type has been created, the ‘D’ gives a nod to the boomerang. An iconic Australian symbol that alludes to the idea of ‘returns’.
“Amanda has been the heart and soul of Dime Sports Group’s brand development. Super professional, great to work with and most importantly Amanda understood our business, and its values, and was able to articulate that within Dime's brand and our marketing assets. Highly recommend Amanda for her creative wizardry and awesome client service.”
TOM MATSON / FOUNDER