LOUVRESPAN
Louvrespan is a NZ owned Louvre roofing business that is both stylish and affordable. It was recently purchased by new owners who felt the brand was in need of a refresh. A rebrand was necessary to; Improve Louvrespan’s presence in the market, Align the branding with the high quality product, bring clarity around the products available and generally breathe new life into the business.
OCT 2023
THE CONCEPT
Louvre Span has a collection of products, their most popular being a stylish modular roofing system. Visually this product blocks the harsh NZ sun creating strong linear shadows. This is where inspiration was drawn for the branding.
The concept of light and shadow and the geometric nature of the physical product is seen across the brand mark and throughout the brand creating a strong branded visual language.
The striking monochrome palette instantly representing the NZ roots of the business and perfectly illustrates the concept of light and shadow. The khaki green added as a supporting colour, providing softness and connection to the elements.
